Prospect Behavior
You might have a presence in your immediate corner of the world but if a prospective customer is not yet aware of you, it's crucial that they're able to find you. In an era where few people rely on phone books many are turning to online search engines to find local businesses who offer what they’re seeking.
According to a recent Forrester research study 71% of prospective customers begin their shopping journeys by using an online search engine such as Google to discover new products and services. Further, 74% of prospective shoppers reported using a search engine for consideration (research & comparison) and purchasing.
Understanding how prospects discover local businesses, such as locating their local bicycle shop, can be helpful towards impacting a prospective customer’s consideration set. There is something to be said about deliberately being in the right place at the right time. Being there at the onset of a prospect’s shopping decision journey can persuasively impact awareness and consideration, and ultimately lead to the prospect becoming a customer.
Partnership With Us
Partnering with Rising Discovery SEM can drive unique and total website page views, grow social media followers, and can ultimately lead to increased business transactions for your company.
SEM (search engine marketing) is measurable and cost efficient. The number of times an online ad is shown (i.e. an impression) by an online search engine (e.g. Google) is tracked but an advertiser is only charged by the search engine (e.g. Google) when an ad is clicked on. With a search engine like Google, advertisers’ paid per click ads may appear on the top and/or right-hand side of the search results, enticing searchers to click on the relevant solution. SEM increases visibility in search engine results pages through paid placement and contextual advertising. People who see an SEM ad are actively searching for the services the advertiser offers via the keyword geography parameters established.
What May Trigger Our Ads?
To begin an SEM campaign relevant keywords are identified. Concise ads are written and proposed, adjusted based on what works, and there’s continuous campaign monitoring to maximize effectiveness.
Utilizing SEM, brands have an opportunity to influence locals when they’re actively seeking a product or service such as a caterer, pizza restaurant, gym, florist, landscaper, exterminator, accountant, etc. These are keyword examples people may type into Google that could subsequently trigger an SEM digital ad to show. In addition to keywords, geography parameters can exclusively be set in key target geography areas such as Haddonfield, Lawrenceville, Bayonne, Hoboken, Ambler, Conshohocken, Lahaska, Hatboro, Yardley, or Fairfield.
Pricing
As each local business brand’s objectives and project specifications varies, pricing can vary. Please inquire for pricing by clicking the Contact Us button from this website’s main menu.